Self-Centered Marketing: Sell What You Love to People Happy to Pay for It — A Conversation on the Metaphysics of Sales
📖 13 Chapters | ⏱️ 35-Minute Read | 📱 Instant Ebook Delivery
By Drew Rozell, Ph.D. - Psychologist & Law of Attraction Coach
A conversation on why your alignment, not your marketing, does the selling.
Some launches sold everything. Some sold nothing.
I did the same things both times.
This is the conversation where I found out why.
Here's what happened
Over the decades of running a coaching business, I've spent a lot of time and dollars learning how to market my books, my products, and my coaching.
I've written books' worth of sales copy. I've spent months building web pages and funnels. I'm a good student, so I followed the instructions and the formulas to a T.
Sometimes it worked.
More often than not, I was disappointed with my sales. And on several occasions I spent weeks building something, launched it, and produced zero sales.
Zero.
The frustrating part was that underneath all the marketing, I believed my offer was good. Genuinely good. Worth every dollar I was asking.
Meanwhile I'd watch people offer less, charge more, and outsell me.
So I asked Paul
Paul is a non-physical consciousness who has been speaking through channel Frank Butterfield since 2007. Paul is blunt, funny, profane, and relentlessly practical. The message, over and over: you create your reality, you are not at the effect of it, and all of this is far simpler than we've trained ourselves to believe.
I put it to him plainly. Why did the same methods sell everything one time and nothing the next?
His answer: the difference was never in the marketing. It was in me. Specifically, in how I felt about the thing I was selling, the one factor I'd been ignoring even though I knew better.
He called it Self-Centered Marketing.
It sounds like the worst business advice ever given. It is also the only explanation I've found that accounts for the launches that failed and the ones that worked.
In this book, you'll discover:
- Why surveying your market only tells you what you already believe
- The single question that replaces every marketing formula you've paid for
- How to set a price when a voice in your head says "who would pay me that?"
- What a one-star review is actually for, and when to look at it
- Why the thing you care least about sometimes outsells the thing you're counting on
- How often to email your list (the answer is not a number)
- What to do when you've built a list for one thing and want to sell another
- Why the people who tell you "it sells itself" are never talking about the product
- And much more
This book is for you if...
You wrote a good book and it isn't selling.
You know it's good. The people who find it tell you so. It just sits there, and you've stopped being able to look at the dashboard.
You spent weeks building something, launched it, and heard nothing.
No refunds to process, because there were no sales to refund.
You watch people with weaker offers charge more and outsell you.
You've looked at their sales page. You've read their book. You cannot work out what they know that you don't.
You love making the thing and dread selling it.
The creating part is the best part of your week. Then the launch arrives and you turn into somebody else.
You can't name your price without flinching.
You know what the work is worth. You also hear a voice asking who would pay you that, and you keep landing lower than you meant to.
You built an audience around one thing and you want to do something else now.
You're afraid that if you change direction you'll lose the people who came for what you used to make.
You did the program, followed it exactly, and got nothing.
Meanwhile someone in the same cohort took off using the same material.
Who this is for...
Coaches, healers, authors, course creators, and anyone selling something they made themselves.
Who this book is not for...
If you want a step-by-step launch formula, this isn't it. Paul spends most of this book explaining why the formula was never the thing doing the work.
Note: this book contains some adult language. If that's a problem, don't buy it.
From the world of Decide, Let It Go, and The Very Cool Life Code
For readers who already know my work, these are the same core ideas — trusting what you feel, following what feels better, alignment — applied to the one place most of us abandon them completely. The moment we have to sell something.
Book details
- 📱 Ebook, delivered instantly via BookFunnel (Kindle, Nook, iPad, phone, or computer)
- 📖 13 chapters, about a 35-minute read
- 📝 Includes a full summary at the end, so you can find any idea again without rereading
No shipping, no waiting. Buy it now and read it tonight.
100% money-back guarantee
If you don't love this book, email me at drew@drewrozell.com for a full refund.
No questions asked.
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